September 12, 2019

End of Aisle, the first step to effective Omnichannel marketing

In this ever-changing world of digital, Omnichannel is becoming a valuable strategy to connect the digital world with the real world. 

Omnichannel marketing is simply described as consistent brand messaging and stories online, offline and instore. 

Very few product purchases begin and end in-store. With consumers who can’t find what they want in one store will simply go elsewhere to buy. 

Integrate your ecommerce store with your physical store through end of aisle digital screens. This allows you to simply and efficiently implement an omnichannel (consistent messaging regardless of platform or place) strategy, bringing your in store marketing inline with your digital marketing.

Allow consumers to shop on their terms while giving them the convenience and selection of online. 

The challenge marketers often face is the need to update multiple platforms at one time, or to dispatch the right collateral for the stores to update. The beauty of digital signage, combined with smart content management tools like the Nod Platform, you can update multiple screens at the touch of a button, or schedule them to change at a specific time.

Using end of aisle digital screens will help provide key information to your clients when your floor sales teams are busy, it also allows for a greater range of products to be showcased. Enlightening your customers on solutions and products that can meet their needs or inspire the next purchase. All made simple and easy to manage with the Nod Media Platform. 

Get in touch today and we can talk through how you can take advantage of your end of aisle opportunity and increase your revenues. 


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